Novi
Novi Ligure
An elegant and historic town, Novi Ligure has long been a meeting point between Piedmont and Liguria. Its identity grew from trade, craftsmanship and a strong cultural tradition that still today is reflected in architecture, everyday life and gastronomy.
The Painted Palaces
Walking through Novi Ligure, visitors encounter numerous decorated buildings known as Painted Palaces, following a Genoese tradition. Their frescoed façades tell stories from different periods, reflecting the artistic taste and vitality of the city between the 18th and 19th centuries. A true urban itinerary that turns the historic center into an open-air museum of details, colors and unexpected views.
The historic center
The historic center of Novi Ligure is compact and welcoming, with pedestrian streets, elegant squares and arcades. Cafés, small shops and markets create an authentic, lived-in atmosphere, perfect for an unhurried walk guided by curiosity.
The chocolate tradition
Novi Ligure has a long-standing connection with confectionery and, in particular, chocolate. This tradition lives on in local pastry shops and artisan laboratories, where visitors can discover and taste regional specialties.
